Part 5: NATURAL LANGUAGE PROCESSING
Core NLP Processes & Applications
Once text data is ready, the next steps involve core NLP methods—tokenizing, removing stopwords, and generating word clouds to visualize frequency. Learners also practice sentiment analysis for capturing opinions, then extend text mining techniques to real-time scenarios like gathering and interpreting Twitter streams for advanced insights.
CORE NLP CONCEPTS & WORD CLOUDS
Learning Objectives
Tokenize text by sentences/words, remove stopwords, produce word frequency distributions
Generate word cloud visualizations to highlight top terms
Indicative Content
Tokenization
nltk.word_tokenize
,nltk.sent_tokenize
Stopwords
Removal with
nltk.corpus.stopwords
Word Cloud
wordcloud
library usage, customizing appearance
SENTIMENT ANALYSIS
Learning Objectives
Employ dictionary/rule-based sentiment analysis (TextBlob, VADER)
Interpret polarity in [-1,1] for negative/positive
Incorporate results into dashboards or feedback loops
Indicative Content
TextBlob vs. VADER
Coverage, social media adaptation
Sentiment Scores
Compound, neg/neu/pos from VADER
Applications
Product reviews, brand sentiment, user feedback
TEXT MINING WITH TWITTER DATA
Learning Objectives
Obtain tweets programmatically using Twitter API credentials
Clean text (remove handles, links, punctuation), apply tokenization & sentiment
Summarize or visualize tweet topics, sentiment distribution in near real-time
Indicative Content
Twitter Developer Setup
API keys/tokens, elevated access
Tweepy
Cursor(api.search_tweets)
for searching by keyword, filtering language
Analysis
Word frequencies, word clouds, sentiment classifications
TOOLS & METHODOLOGIES (CORE NLP PROCESSES & APPLICATIONS)
Python Libraries
nltk
(tokenizing, stopwords),wordcloud
,textblob
,nltk.sentiment.vader
,tweepy
Data Flow
Ingest raw text (e.g., tweets) → clean (remove handles, punctuation) → tokenize → analyze frequency, sentiment
Use Cases
Brand monitoring, customer feedback classification, real-time event cove